The sponsorship deal was agreed with Infront Sports & Media, the exclusive commercial partner of the Fédération International de Bobsleigh et de Tobogganing (FIBT), the governing body of both sports.
The sponsorship package includes dominant venue advertising opportunities, together with branding on the fronts of all sleds and all athletes’ helmets. This ensures strong exposure on television. The company also has exclusive title association with the event – “Konica Minolta FIBT World Cup”.
The Konica Minolta FIBT World Cups include five events in three countries, starting with the World Cup in Cortina d’Ampezzo, Italy (January 9-14, 2007) and ending with the season final in Koenigssee, Germany (February 20-25, 2007). Most events are combined competitions featuring all disciplines (Women’s Bobsleigh, 2-man and 4-Man Bobsleigh, and Men’s and Women’s skeleton) during a three to four-day event at the same track.
Konica Minolta will also take a major sponsorship role for the 2007 FIBT World Championships taking place in St. Moritz, Switzerland, from 22 January to 4 February 2007.
