Major League Soccer franchise Real Salt Lake is set to become the first US sports team to sign an individual shirt-sponsorship deal.
Real Salt Lake agreed a deal with drinks company XanGo which, according to reports, is worth between $4 million and $5 million over four years.
Earlier this year Major League Soccer agreed to allow teams to agree individually negotiated shirt-sponsorship deals. Until now all back-of-shirt or short-sponsorship deals have been centrally negotiated by MLS.
Analysts expect other US Major League sports to gradually follow suit and allow individually negotiated deals.
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