SportBusiness.com

UK SOCCER WEBSITE LAUNCHES IN MANDARIN

International media content provider Global Broadcast Networks (GBN), and China National Radio's web portal CNR.CN said they would launch a new dedicated UK football website in Mandarin.

The website covers UK Football, and will support the programme, "UK Soccer Review / Yingchao Fengyunlu", for which GBN provides exclusive content, sponsorship and advertising. The programme is broadcast on CNR Voice of China.

The website http://www.cnr.cn/sports/tyzt/uksoccer will be hosted by CNRNET, China National Radio’s own dedicated web portal. There is a link from CNR’s homepage to the website, which attracts some 1m unique users per day.

Sky Media have also been appointed to provide advertising and sponsorship services for the website along with advertising and sponsorship of the UK Soccer Review programme on a global basis.