Chai Peng who hails from China’s Hunan Province was previously the Managing Director of Hachette Distribution Service (HDS) China for 6 years, the press distribution and marketing arm of French industrial giant Lagardere, where he developed and built the China operation to 75 people from a start-up business.
Chai Peng said, “We will look into key consumer trends, key owners, main advertisers, sponsors, media and key people in the industry in China within the next couple of months and then explore a new strategy to take TSA China forward.”
