The Nanshan Open, the first snowboard contest in China, added Red Bull as the Open’s title sponsor. Red Bull joins an impressive roster of returning and founding sponsors from previous years.
Snowboarding is a relatively new sport in China and the Open fits perfectly into the “break through the extreme, express the potential” Red Bull company motto. Red Bull now has sponsorships in Formula 1, and Major League Soccer as well as The Red Bull Air Race Series.
As the title sponsor of the Nanshan Open, Red Bull receives title ownership as well as fully integrated with marketing benefits of one of the most media generating sports events in the country.
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