REAL MADRID SIGN MASSIVE TV RIGHTS DEAL

Tue, 21/11/2006 - 09:35

Spain | Broadcast | Football Soccer

Real Madrid have agreed a €1.1 billion deal with the Mediapro agency for their TV rights for the seven years until 2012-13 season.

Real's TV rights are presently held by Sogecable, through Audiovisual Sport in a deal which runs until 2008 and is worth around €55 million a year. The new deal will see Real almost triple that figure and earn over €157 million each season.

Publicly-run regional television station Telemadrid also bid for the rights.

Mediapro, an affiliate of WPP group, signed a similar deal with Barcelona earlier this year which was reported to be worth around €1 billion euros. The company then reached an agreement with Sogecable to exploit the rights on its pay-TV platform.

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