SportBusiness.com

RECORD TRAFFIC FOR ATP TENNIS ON THE NET

ATPtennis.com set a new traffic record in October when it recorded 580,591 unique visitors during the Mutua Madrilena Masters Madrid. The Web site attracted more than 1.7 million user sessions as fans registered more than 9 million page impressions.

For the 10 months of the year through October 22, ATPtennis.com had served a monthly average of 1.6 million unique visitors and hosted a year-to-date total of 51.4 million user sessions. That represents respective increases of 37 percent and 43 percent on last year.

ATPtennis.com en español, the ATP’s Spanish language Web site, also recorded significant growth this year, registering a 50 percent increase in page impressions and unique visitors from 2005. The ATP expects to greatly expand its broadband console offerings, on display during the Tennis Masters Cup, in 2007.