The purchase of one of Europe's leading sports management and marketing businesses significantly expands the company's presence in Europe.
Casey Wasserman, CEO and Chairman, Wasserman Media Group said, "as WMG continues to bring additional assets to our clients and portfolio, the acquisition of SFX and the unquestionable popularity of football is a great springboard to expand our presence in Europe."
Through the deal, the London based football and rugby representation arms of SFX Sports, Europe and its client-list of World Cup winners and high-profile footballers will become part of WMG Management.
