SportBusiness.com

TAJ TV TO PRODUCE CRICKET FOR DIRECTV IN THE US

Taj TV agreed a deal with US satellite TV provider DIRECTV to produce its new Cricket Plus Channel.

The 24-hour cricket channel has rights to all ICC competitions for the North American territory as well as cricket from the West Indies, Sri Lanka, Australia, New Zealand, South Africa and Zimbabwe.

DIRECTV will broadcast matches live, on a pay-per-view basis, while Cricket Plus will show delayed coverage of matches as well as broadcasting same day highlights.

Along with the in-depth cricket coverage the channel will also broadcast daily sports news bulletins as well as other sports relating to the South Asian community living in the U.S. such as hockey. Cricket Plus has acquired the rights to broadcast live all the major international hockey events including the men’s and women’s world cups and the Champions Trophies.