The main thrust of the business will be consulting; working with clients to develop and leverage a holistic, 360 degree approach to sports marketing with an emphasis on media and digital exploitation of sports properties.
In addition, a sales arm will seek sponsors for a range of events and properties and a client management arm, headed up by former professional footballer Ben Haworth, will work with players, broadcasters and celebrities to maximise their potential in the sports sponsorship field.
Bookmaker Coral is one of the first clients to sign up to Fuse’s sponsorship strategy creation and implementation offering.
