As the Official Beer of England Rugby, Greene King IPA will become a fixture at Twickenham stadium, as the official beer supplier throughout the stadium.
All Greene King’s pubs across the country will be officially backing the England rugby team, running promotions to win tickets to see international matches at Twickenham, win England rugby merchandise, win pints of Greene King IPA and even win the chance to attend a training session with the England squad.
Paul Vaughan, business operations director for the RFU said of the deal: "We’re excited to have Greene King IPA on board, it is a quality product and will be highly effective as a brand in the stadium. We’re equally enthusiastic about the unique infrastructure Greene King brings with it to this sponsorship. The team at Greene King are experienced in deals of this kind, and with their pub estate they have a real point of difference as they can engage fully with rugby fans who aren’t able to attend international games at Twickenham."
