Madrid's regional government and a local bank are reported to have bid €600 million to broadcast Real Madrid's games, €120 million for each of the five seasons from 2009 to 2013. The matches would be broadcast by free-to-air network Telemadrid — which is controlled by the regional government — and bank Caja Madrid.
Pay-operator Sogecable, presently pays €55 million a season for Real Madrid's matches, which are shown via digital platform Digital Plus. The deal runs until 2008, although Sogecable has the option to extend it for a further year by paying €60 million.
