Under the deal, ATR coverage will be broadcast exclusively to nearly 20 million US homes and ATR becomes the home of US racing in the UK.
The partnership agreement also incorporates The Racing Network International (“TRNI”), the US-based company which has promoted US racing for the last six years via its FastBet software and which is now used by the majority of UK bookmakers for facilitating bets placed by UK punters.
TVG content will appear on ATR’s main broadcast channel, as well as its interactive service, ATR Active, which is accessible to Sky subscribers behind the red button.
