Melville, who joins Genesis Consulting as Director of the new Division, will focus on developing sponsorship and partnership marketing strategies for rights holders, businesses and brands across sports, social responsibility, arts and broadcast.
Melville has experience with both rights holders and brands, having worked as a consultant in the field for many years. Former clients include Sony PlayStation, Ford, Lloyds TSB, Zurich, Manchester Utd, FIFA, Historic Royal Palaces, Volvo, Kellogg’s and Nationwide.
