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VANCOUVER 2010 ADDS TO ITS LICENSEE PROGRAMME

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The Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) said it had agreed deals with nine new Canadian companies to its Official Licensee Programme under the ‘Apparel’ and ‘Headwear’ categories.

The licensees, including five BC-based companies and four located in Toronto, Markham and Montreal, will develop and sell products bearing Vancouver 2010 emblems and the Olympic and Paralympic brands.

The licensees include:

- Aritzia LP (Apparel and Headwear; women’s fashion), Vancouver, BC
- Filmar Sportswear Canada Inc. (Headwear; caps and knitted toques), Montreal, QC
- Kootenay Knitting Company Ltd. (Apparel and Headwear; knitted sweaters, vests/scarves, matching toques), Cranbrook, BC
- New Era Cap Canada (Headwear; caps and toques), Toronto, ON
- Panabo Sales Ltd. (Apparel; scarves and ties), North Vancouver, BC
- Paris Glove of Canada (Apparel; gloves and mitts), Montreal, QC
- Please Mum (Apparel; kids, toddler and infant clothing), Vancouver, BC
- Trimark Sportswear Group Inc. (Apparel; lifestyle/activewear), Markham, ON
- Wilson International Products Ltd. (Apparel; cotton/cotton-blend T-shirts/sweatshirts), Richmond, BC

The sale of Vancouver 2010 official licensed products contributes directly to Games revenues, thereby supporting the financing and staging of the 2010 Winter Games. Merchandise developed by the new licensees is expected to be in stores by January 2007.