The agreement comprises all main audiovisual rights over both free and pay TV, as well as radio and mobile platforms. Furthermore, SBS International is committed to ensuring widespread access across the Korean peninsula.
This is the first deal resulting from FIFA’s appointment of Singapore-based Football Media Services as its sales representative for key Asian markets.
The broadcast package also includes the FIFA U-17 World Cup, which is being staged in South Korea next year from August 18 to September 9. Football continues to enjoy immense popularity in South Korea, which was fuelled by the country co-hosting the 2002 FIFA World Cup with Japan.
