The fizzy drinks giant is a founding global partner of the event. Its new deal is comprised of cash, in-kind products and services, and marketing and fund-raising support for the Special Olympics and covers 2006 and 2007.
Muhtar Kent, executive vice president, The Coca-Cola Company, and president, Coca-Cola International, said: “This investment underscores our faith in the Special Olympics and how it continues to grow and have impact through its message of inclusion to more people in more countries, making our world a little bit better.
“Together, we will continue to actively explore new opportunities that take advantage of the reach and influence of both organisations around the globe.”
