The agency giant and Sportshows Television have secured the deal for the International Sailing Federation’s ISAF Sailing World Championships which take place next year in Cascais, Portugal.
The two companies outbid more than nine leading production and distribution companies from around the world and will host and televise the event from June 28 through July 13.
Narrowstep's client, Sail.tv, will be the broadband TV platform for the competition.
Said Luissa Smith, director of communications for the ISAF: “Managing the television production and distribution is a significant step for ISAF and part of our long term strategy.
“We were impressed with all the companies we met, but this partnership was most able to demonstrate a distribution strategy that was hard to beat, together with their great understanding of sailing.”
Added Sail.tv managing director Andy Steward: “Broadband TV channels are the future, and our sailing community around the world will welcome the opportunity of seeing the action live each day, as no other broadcast platform can offer so many hours devoted to the event in its scheduling. This is precisely why we launched the channel, and this deal underlines the unique global proposition we have established for the sport.”
