Players Inc recruited Santos to oversees its player marketing department and its eight-strong staff. The department is the sole resource for integration of NFL players into local and national marketing campaigns for NFL and Players Inc sponsors and licensees.
Santos has more than 16 years of entertainment and sports marketing experience in the public, private and corporate sector. He has worked in strategic planning, corporate alliances, brand development, advertising and staff development for companies such as the Florida Lottery, the Atlanta Hawks and the Atlanta Braves.
Said Pat Allen, executive vice president and chief operating officer of Players Inc: “By adding experienced sports marketing professionals such as Dexter to our staff, we continue building the depth and quality of services for our business partners in a wide range of sports marketing activities utilising NFL players.”
