Paul Samuels, former head of sponsorship for O2, has been appointed as chief executive of The Bonham Group Europe.
Whilst at O2 Samuels was responsible for negotiating deals with amongst others Arsenal and the England Rugby Team. He will build The Bonham Group's brand in Europe and develop business with a specific focus on naming rights deals.
In his role at O2, Samuels was in charge of the firm's sponsorship strategy and also negotiated deals for the O2 Wireless festival and The O2 venue.
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