SportBusiness.com

NFL ON US RATINGS HIGH

US Networks NBC, ESPN and Fox reported that viewing for NFL games so far this season is among the highest in history, with broadcasts challenging for network top spots on a weekly basis.

NBC's "Sunday Night Football" broadcasts have brought in 18.9 million viewers according to Nielsen Media Research, a 12 per cent increase over comparable "Monday Night Football" games on ABC last season. Three of the top-rated shows in September were football games airing on NBC.

"Monday Night Football" games on ESPN have brought in an average of 9.4 million households, nearly 14 million viewers. And Fox is averaging 15.5 million viewers a game, including 22.7 million for the match featuring the Cowboys and Jaguars, the most-watched football game of the season. Overall, ratings for NFL games on Fox are up more than 10 per cent from the same period last year, the network's largest one-year increase.