SportBusiness.com

SERIE A INTERNATIONAL RIGHTS UNIFIED

The Media Partners & Silva and Sportfive agencies agreed a deal to unify the sale of international Italian Serie A rights in some key territories.

Under the deal, for the period 2007-2010, Media Partners & Silva will distribute the full package of Italian Serie A rights covering all clubs in the following territories:

- USA
- Canada
- Latin America
- United Kingdom
- Ireland
- Russia.

Media Partners & Silva is a company founded by Riccardo Silva and associated in joint-venture with the Media Partners group.

Also under the agreement with Sportfive and Rai Trade, the RAI International Italian-language channel will broadcast Serie A in USA, Canada, Latin America, Subsaharan Africa and Oceania.