SportBusiness.com

IEC EXTENDS TABLE TENNIS DEAL

IEC in Sports, the Swedish-based Sports Marketing Agency specialised in television distribution and rights consultancy renewed a deal with the International Table Tennis Federation, ITTF, for a further two years to the end of 2008.

Under the deal, IEC will handle a large number of the international rights agreements for the Federation, with the ITTF themselves handling certain territories themselves in keeping with the previous agreement between the companies.

The agreement covers the World Table Tennis Championships for Individuals and Teams (every other year respectively), the ITTF Pro Tour, the prestigious World Cups and the European Top-12 tournament.

IEC’s relationship with ITTF stems back to 1996 when the agency was first mandated by Table Tennis’ governing body to market their television rights.