Indian domestic cricket will be broadcast around the world for the first time said the Board of Control for Cricket in India.
Lalit Modi, head of the board's marketing committee, said that 70 days of live cricket would be televised in Britain, Australia, Africa and Malaysia, as well as on the internet.
He said that in the past the board had failed to market domestic cricket the way England and Australia have done.
 |
 |
 |
 |
 |
 |
SportBusiness International delivers essential information, analysis and insight into the fast-developing global sports sector every month.
Sign up to receive your FREE trial today - simply click here.
"I consider reading SportBusiness International a must, absolutely essential. I would say that if you work in the business of sport, for a city, a sponsor, or on events, you can learn a lot on how to improve the way you do things."
- Laszlo Szakadati, Director, European Swimming Federation
Click here to get your FREE trial to SportBusiness International today.
