Now TV, the second-largest provider of pay TV in Hong Kong, will reportedly bid for the rights to screen English Premier League football matches in Hong Kong for the three seasons from 2007-08. According to reports Now TV is likely to bid in partnership with ESPN Star Sports.
It will be competing against Hong Kong-listed Television Broadcasts Ltd and the incumbent rights holder i-Cable Communications Ltd. i-Cable Communications’ has held the local rights to the screening of the EPL since 2001. Its present contract is for three years and expires in May next year.
