Molten, the world’s leading manufacturer of inflatable sports balls, is to sponsor the British Basketball League (BBL) in a three-year deal.
Under the deal, Molten’s new and distinctive, 12-panel G-Series basketball will become the exclusive and official BBL league and club ball.
Valued at £150,000, the sponsorship package, which commences this month (September 2006), includes a supply of the Molten G-Series basketball and other Molten products as well as cash, which is to be directly invested by BBL in a scheme to develop basketball in the clubs’ communities.
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