SportBusiness.com

ROLEX TO SPONSOR EQUESTRIAN WORLD CUP

Swiss watchmaker company Rolex SA agreed a deal with International Federation for Equestrian Sports (FEI) to title sponsor the FEI World Cup Jumping, Western European League and Final.

The partnership will begin with the 2007-08 season and continue for an initial term of three seasons.

The FEI World Cup consists of 14 Leagues on five continents and 132 qualifying competitions.