The organisers of the 2010 Vancouver Winter Olympic Games expect to sign up to 10 new sponsorship deals this year as they look to surpass more than C$700 million in total domestic sponsorship.
The Vancouver Olympic Organising Committee said that with 10 major corporate sponsorship deals worth more than C$500 million already in place, about 40 "second-tier and third-tier" deals still have to be negotiated. The deals will mainly involve companies offering products and services including hotels, airlines and wineries.
Domestic and international sponsorship is expected to pay for about half the C$1.8 billion operating budget.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
