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NFL AND SKY ANNOUNCE NEW FOUR-YEAR PARTNERSHIP

American football’s National Football League has awarded Pay-TV broadcaster Sky the UK and Irish rights to the NFL under a new four-year deal, up until the end of the 2010-2011 season.

The new arrangement will bring an increase in the number of games shown live in the UK with: More than 100 live matches each season; double the current commitment; extra live games through the Sky digital interactive service; all 10 Playoff games in January; the Super Bowl live at the end of each season; live and recorded pre-season and NFL Europe League games.

The NFL will also have a year-round presence with additional support programming from the NFL Network, the NFL’s own television channel in the United States. Sky will also have content for broadband and mobile services.