In the Netherlands, Talpa TV secured Italian Serie A rights until 2009-10. The package allows Talpa to offer coverage of all the top European football leagues, complementing the previously acquired packages of Dutch football with the Eredivisie, the Spanish Primera Liga, Bundesliga and Portuguese, French and Scottish football as well as the FA Cup and Copa del Rey.
Media Partners & Silva also signed a deal with the Sport Add agency for the distribution of Italian Serie A in Serbia, Montenegro and Macedonia. Under the agreement Sport Add will distribute Italian Serie A from current season 2006-07 to 2009-10.
