Under the deal Sony Ericsson has exclusive worldwide rights as ‘Official Mobile Phone of the Tennis Masters Cup’ and will enjoy prominent on-court brand presence, on-screen score graphics during all national and international broadcasts, global promotional rights and top level hospitality and tickets at the men’s season-ending finale which takes place for the second year running at Qi Zhong Stadium, Shanghai from 12-19 November 2006.
The deal is a further investment in professional tennis for Sony Ericsson which also sponsors the Sony Ericsson Open, the combined ATP and Sony Ericsson WTA Tour event in Miami and the WTA Tour.
Sony Ericsson is one of 12 Tennis Masters Cup Shanghai Premier Sponsors, which includes Citigroup, Lacoste, South African Airways, Indesit, Rado, China Mobile, Shui On Land, Haworth Furniture, China Pacific Insurance, China Union Pay and Shanghai Petro. Heineken is the event’s Founding Sponsor and Mercedes-Benz is Principal Sponsor.
