Sponsorship’s big hitters, including VISA, E.ON, Diageo, BT, Coca-Cola, Sony Ericsson, Toyota & O2 will be contributing their strategies, intelligence and feedback to over 175 delegates taking part at the conference being held at the Royal Institute of British Architects in London on the 12th October this year.
The day will see a mix of interactive sessions on a range of sponsorship topics including Naming Rights, Selling Sponsorship, Managing Media Partnerships, Corporate Responsibility Programmes, B2B Sponsorship Programmes, Pricing, Renewals and much more and has seen delegates from a huge range of organisations across the sports, arts, charity and entertainment sectors sign up to take part in the day.
Speaking of the upcoming conference, organiser Catherine Hawkins said:
‘We’ve always strived to put together a programme that can genuinely help any sponsorship seeker in developing their sponsorship strategy for the future. Having such strong support from the country’s leading sponsoring brands is fantastic - attending delegates will be able to get invaluable feedback from their target market that can only serve to improve the relationship between sponsor and property in the future. The pricing debate will be a particularly interesting session, as it will see sponsor and rights-holder on stage together debating the relative merits of different sponsorship inventory. We hope that some of the outputs of that session might begin the process of developing a more standardised pricing structure for the sponsorship industry’.
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