SportBusiness.com

IEC IN SPORTS TIES UP NEW TV DEALS

IEC in Sports has added a number of new broadcast partners for the World of Athletics show.

IEC in Sports has concluded deals with TV partners in the UK, Ireland, Jamaica, Poland and Hungary.

The deals mean that in total there are now more than twenty broadcasters showing the magazine show. The show was launched last season as the first globally distributed athletics magazine for TV. This year IEC in Sports is producing 36 shows, which include event footage from most athletics events around the world as well as features on top athletes. Following the success of World of Athletics this year, IEC in Sports launched yet another magazine show, World of Badminton.