SportBusiness.com

NEW FED FINAL CUP SPONSOR

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The International Tennis Federation agreed a deal with new mobile-enabled classified advertising service Mobiya making it Official Sponsor of the 2006 Final of the Fed Cup by BNP Paribas.

Mobiya is a person-to-person mobile media company enabling the mobile-connected generation to interact with classified advertising, through both online and traditional media.

Mobiya will launch its mobile-enabled classified advertising service during the Fed Cup Final between Belgium and Italy, to be held in Charleroi over the weekend of 16 - 17 September.

The sponsorship of the Fed Cup Final will allow Mobiya to communicate its brand and create awareness of its service to a global audience, with the Mobiya name and sms shortcode “4050” visible on court side banners.