FMI will expand its current exclusive rights to include being the ‘Official Merchandise Concessionaire’ of the 30,000 square-foot NFL Experience Store adjacent to Dolphin Stadium, host of Super Bowl XLI as well as many key NFL hotel properties.
California-headquartered FMI has been the official merchandise and programme concessionaire for the NFL at Super Bowl stadiums since 1989.
Milt Arenson, FMI president and CEO, said: “We have spent the past 18 years working with the NFL in building a partnership to make merchandising at the Super Bowl a truly memorable experience for everyone. We are proud of our association and our relationship with the NFL. We look forward to continuing our partnership with the NFL for years to come."
