Bookmaker Betfred agreed a deal that makes the company English Premier League club Manchester United’s official bookmaking and online gaming partner.
The deal will see betting kiosks at Old Trafford, as well as corporate areas, rebranded; a co-branded Betfred/Manchester United website developed to include poker, casinos and traditional betting; and Betfred teaming up with MUTV for gaming specials.
Betfred boss and lifelong Manchester United fan Fred Done called the deal a “dream come true”: "I’ve been a season ticket holder at United for 45 years and the opportunity to be an official partner was a deal I could not pass up.”
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