SportBusiness.com

EVERTON AGREES DEAL WITH SPORTECH

English Premier League club Everton agreed a deal with Sportech, owner of Littlewoods Football Pools, as the club's on and offline gaming partner for the 2006-07 season.

Sportech said the deal would comprise a range of Everton FC-endorsed gaming, including a match day spot the ball competition, a weekly updated online gaming section on the club website, and fan correspondence via the club's database.

The season-long deal will promote Sportech's gaming products, which include the Football Pools, spot the ball, and online casino, poker and bingo products, under the Everton FC name.