The deal underlines 888’s recent activity in the sports sponsorship market having already agreed partnerships with English Premier League club Middlesbrough FC and French Ligue 1 club Toulouse as well as the World Snooker Championships.
The company is continuing to expand its non-US customer focus, through diversified, multi-channel marketing. It already operates multi-lingual websites and customer support across 177 countries in up to 11 languages.
