The company agreed sponsorship deals with the Sun Sports and FSN Florida channels in that will put its brand on various TV programs on both Florida-based networks. In turn, Checkers will be able to incorporate the networks' trademarks in its advertising and product packaging.
Sun Sports and FSN Florida are both owned and managed by Fox Sports Networks and carry a wide variety of sports programming including Tampa Bay Lightning hockey and Tampa Bay Devil Rays baseball games. Sun Sports is available in 6.3 million households while FSN Florida is available in 5.4 million households.
