The purpose is to invite agencies and broadcasters to submit offers for the marketing and/or exploitation of the broadcast rights to be made available by UEFA.
Uefa said EURO 2004B, was a resounding triumph both on a sporting level and commercially. Altogether, 151 broadcasters worldwide showed extensive coverage of the competition with outstanding viewing figures outside of Europe, and specifically in Asia (Japan, China and Indonesia) and South America.
The total average non-European television audience for live match coverage of UEFA EURO 2004B reached an impressive 74.3 million, with the final achieving a live ex-European audience of 119 million.
