Chevrolet, a division of General Motors, will promote its brand through exhibition games, special events and USA Basketball's Red, White & Hoops Tour presented by State Farm. The Coca-Cola Company will partner with USA Basketball to reach teens around the world. Coca-Cola will engage young people through digital platforms advertise during televised USA Basketball games and conduct promotions in China, Korea and the Philippines.
McDonald’s will be conducting USA Basketball themed promotions in China and South Korea. Gatorade is conducting retail promotions in China and Korea with Dwyane Wade.
Molten Worldwide Distributing will be promoting its Federation Internationale de Basketball (FIBA) approved basketball. The unique 12-panel ball with two tones allowing for it to be highly noticeable on TV is the official game and practice ball of USA Basketball.
