The deal gives SBS all rights on any audiovisual medium in the territory. The agreement, valued at $33 million for Vancouver 2010 and London 2012, and $39.5 million for the 2014 and 2016 Games, includes for the first time Olympic coverage in both the Republic of Korea and the Democratic People’s Republic of Korea. It also shows a significant increase of 109% from the current broadcast rights agreement (2002 – 2008) with the Korean Pool which runs until the Olympic Games in Beijing.
The agreement ensures that 250 hours of the Olympic Games and 150 hours of the Olympic Winter Games are broadcast on Korean free-to-air channels, along with an “Olympic Games’ Daily Highlights” programme, which will be shown in prime time.
