The deal covers the 2006-07 and 2007-08 seasons. 888 already sponsors English Premier League club Middlesbrough. Earlier this year 888 also signed a five year deal to be the sponsor of the World Snooker Championship to promote the Company's brand into emerging markets such as China
and the Far East, where snooker has a huge following.
The agreement is a further rollout of 888's multi-channel marketing strategy to grow the Company's non-US customer base. The anticipated benefits in Europe will
complement and reinforce 888's operational strategy of multi-lingual websites
and customer support which it currently maintains across 177 countries and in up
to 11 languages.
