It invited agencies and broadcasters to submit offers for the marketing and/or exploitation of the broadcast rights to be made available by UEFA.
For the last edition of the tournament EURO 2004, 151 broadcasters worldwide showed extensive coverage of the competition with outstanding TV figures ex-Europe, and specifically in Asia (Japan, China and Indonesia) and South America. The total average television audience outside of Europe for live match coverage of Euro 2004 reached an impressive 74.3 million, with the final match achieving a live audience of 119 million outside of Europe.
As of 10 August 2006, interested parties such as agencies and broadcasters could access the “Invitation To Tender” document directly from the UEFA official website, www.uefa.com.
