In a meeting slated for August 5 with broadcasting industry representatives, information and broadcasting minister PR Dasmunsi is expected to discuss the possibility of sharing public-service broadcaster Doordarshan’s signal of Commonwealth Games with the commercial channels. The commercial broadcasters would then extensively promote the Games in a nationwide campaign to promote the Games.
London-based sports marketing agency, Fast Track, sold the India territory TV rights for the 2010 Commonwealth Games to Doordarshan, for an undisclosed amount.
