SportBusiness.com

SPORTFIVE TO MARKET PORTUGUESE LEAGUE

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The Sportfive agency signed a deal to market the rights to the Portuguese league on the Asian market.

Sportfive won a tender process and signed a deal with the rights holder Sport TV Portugal. For the next two years, the agency will exclusively handle the league’s TV rights in the Asian market.

It is Sportfive’s first co-operation with the Portuguese football league. It will seek to increase airtime and exposure for the league.