SportBusiness.com

The sponsorship package put together by the Sportfive agency also includes TV-relevant advertising on the boards of the Commerzbank Arena in Frankfurt.

Heinz Anders, head of the Sportfive marketing team in Frankfurt said, "by joining Eintracht Frankfurt and the Steigenberger Hotel Group, we have brought together two first-rate partners who complement each other perfectly. We are confident of having initiated a forward-looking, successful partnership.”