SportBusiness.com

INFRONT SIGNS UP GERMAN ICE HOCKEY

THE Infront Sports & Media agency agreed a deal to handle the marketing and licensing rights of the German Ice Hockey Federation.

The deal, which runs until 2010, includes the rights for the German national team and the federation’s marketing rights for the 2010 world championships to be held in Cologne and Mannheim.

German Ice Hockey Federation president Hans-Ulrich Esken was recently re-elected for four more years.