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NFL NETWORK GETS BOWL GAME

The NFL Network acquired the rights for the bowl game in Houston in a multi-year deal that includes exclusive broadcast and naming rights.

Lone Star Sports and Entertainment and NFL Network finalised the agreement this week after LSSE secured the rights to produce the game following the National Collegiate Athletic Association (NCAA) awarding the bowl game to the city of Houston.

An official name and presenting sponsor for this bowl game will be announced at a later date. It is the third bowl game NFL Network has acquired this year, including the Insight and Senior Bowls.