The England and Wales Cricket Board said it wanted terrestrial broadcasters to "bid aggressively" for its TV rights when they next come onto the market.
The board faced a barrage of criticism when it sold exclusive rights for live coverage of all England's home games from 2006 to 2009 to Pay-TV broadcaster BSkyB.
The ECB said that it hoped broadcasters who did not bid for the rights last time would now view it as a mistake on their part.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
